Free U.S. shipping on every order  ·  Every town gets roasted. Including yours.
HOMETOWN ROASTYOUR HOMETOWN, ROASTED · EST. 2026
now roasting across new york —

YOUR HOMETOWN,
ROASTED.

Super-soft tees celebrating the towns, traffic, lift bridges, and tax bills that make home home. We started in Rochester, we're roasting Buffalo next, and new hometowns join the list all the time. If you're from there, you'll get it. If you're not, you'll learn.

Shop the Roasts — $29.95
worn at Wegmans, youth hockey & every family cookout →
Person wearing the Victor t-shirt — Came for Eastview. Stayed because of traffic on 96.
Victor, representin'
Person wearing the Rochester t-shirt — We invented the garbage plate. You're welcome.
garbage plate country
✓ Printed to order in the USA
✓ Bella + Canvas 3001 — the soft one
✓ Free U.S. shipping, every order
✓ Defects replaced free, always

THE ROCHESTER COLLECTION

Where the roast began. The graphic tees lead, and every town's shirts sit together — all $29.95, free shipping. Pick your size + color at checkout.

NewGreece mullet and IROC-Z graphic t-shirt
Shown in Black — tap a thumbnail to preview a color

Greece — The Mullet

Business in Front. Party in Back.

A mullet, aviators, and a third-gen IROC-Z. Greece energy, preserved forever. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Greece t-shirt
Shown in Dark Grey Heather — tap a thumbnail to preview a color

Greece

94,000 People. One Mall. No Relation to the Country.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Dark Grey Heather

$29.95
NewGates Italian guy graphic t-shirt
Shown in Black — tap a thumbnail to preview a color

Gates — I Know a Guy

Whatever You Need. I Know a Guy.

Gold chain, tracksuit, tiny espresso. Whatever the problem is, Gates has a cousin for it. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
NewRochester garbage plate graphic t-shirt
Shown in Black — tap a thumbnail to preview a color

Rochester — The Plate

Home of the Garbage Plate.

The whole plate, illustrated — mac salad, home fries, meat sauce, mustard zigzag. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Our PickRochester t-shirt
Shown in Black — tap a thumbnail to preview a color

Rochester

We Invented the Garbage Plate. You're Welcome.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
NewFairport lift bridge graphic t-shirt
Shown in Athletic Heather — tap a thumbnail to preview a color

Fairport — The Bridge

Sorry I'm Late. The Bridge Was Up.

The lift bridge, raised, with a canal boat sliding under it. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
NewFairport nightlife graphic t-shirt
Shown in Black — tap a thumbnail to preview a color

Fairport — After Dark

The New East & Alexander.

The bridge is up, the bars are packed — downtown moved to the canal. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Our PickFairport t-shirt
Shown in Athletic Heather — tap a thumbnail to preview a color

Fairport

Sorry I'm Late. The Bridge Was Up.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
NewPerinton t-shirt — What's that? You mean Fairport?
Shown in Black — tap a thumbnail to preview a color

Perinton

What's That? You Mean Fairport?

Technically a town. Spiritually Fairport. Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Our PickVictor t-shirt
Shown in Black — tap a thumbnail to preview a color

Victor

Came for Eastview. Stayed Because of Traffic on 96.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Our PickChili t-shirt
Shown in Navy — tap a thumbnail to preview a color

Chili

Pronounced Chy-Lye. No, Really.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Pittsford t-shirt
Shown in Forest — tap a thumbnail to preview a color

Pittsford

Our Other Car Is Also a Range Rover.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Irondequoit t-shirt
Shown in Tan — tap a thumbnail to preview a color

Irondequoit

You Can't Spell It. We Can't Either.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Tan

$29.95
Henrietta t-shirt
Shown in Black — tap a thumbnail to preview a color

Henrietta

47 Plazas. Zero Downtown.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Webster t-shirt
Shown in Light Blue — tap a thumbnail to preview a color

Webster

Where Life Is Worth Living. (Their Words, Not Ours)

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Light Blue

$29.95
Canandaigua t-shirt
Shown in White — tap a thumbnail to preview a color

Canandaigua

Come for the Lake. Leave When You See the Tax Bill.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Mendon t-shirt
Shown in Navy — tap a thumbnail to preview a color

Mendon

Horse Farms and Trucks That Cost More Than Your House.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95
Farmington t-shirt
Shown in Athletic Heather — tap a thumbnail to preview a color

Farmington

Come for the Casino. Stay for the New Subdivision.

Bella + Canvas 3001 · Unisex · Colors: Black · Navy · Athletic Heather · White · Forest

$29.95

SHOP BY TOWN

Every town has a joke. Find yours — or your brother-in-law's. (he knows what he did)

VICTOR CHILI FAIRPORT PERINTON ROCHESTER PITTSFORD IRONDEQUOIT HENRIETTA WEBSTER GREECE GATES CANANDAIGUA MENDON FARMINGTON

SPOTTED AROUND TOWN

Real shirts, real people, real hometown problems. okay, the problems are mostly traffic

Person wearing the Fairport t-shirt by the canal
Fairport — bridge was up, obviously
Person wearing the Pittsford t-shirt
Pittsford — other car out of frame
Person wearing the Chili t-shirt
Chili — it's CHY-lye
Person wearing the Greece t-shirt
Greece — not the country

EVERY TOWN. EVERY JOKE.

Hometown Roast started with a simple observation: everybody has a joke about their town — and a better one about the next town over. Ours happened to be around Rochester: Chili is pronounced CHY-lye. Fairport runs on bridge time. Victor is an exit, a mall, and a traffic jam.

So we put the jokes on the softest tee we could find. Every town gets roasted, starting with our own — this is affection, printed. Rochester was first, Buffalo is next, and new towns and states join the roast as we grow. If your town isn't here yet, it's coming.

— designed in Victor, worn everywhere the 96 goes

Designed in New York. Printed to order in the USA.

Person wearing the Victor t-shirt
home sweet home

GOOD QUESTIONS

The plain facts, up front.

Shipping

Every shirt is printed to order, so allow 2–5 business days for printing plus delivery time. U.S. shipping is always free.

The Shirt

Bella + Canvas 3001 unisex tee — 4.2 oz, soft and lightweight with a modern fit. Sizes XS–5XL on most colors. Between sizes? Size up.

Returns

Because each shirt is printed for you, we can't do free size swaps — check the measurements before you order. But if your shirt arrives damaged or misprinted, we replace it free. Every time.

Is It Mean?

No. These are our towns and our jokes — the kind you hear at the family cookout, not the kind you whisper. We roast Victor first. We live there.

WANT A DISCOUNT?

We put lift bridges, garbage plates, and lake-effect snow in your inbox. Join the Roast List for 10% off your first order — and a vote on which town gets roasted next.

Join the Roast List

clip it. save it. spend it on a plate.